Watch it work.
This is what Monday morning looks like when someboty handles your portfolio. Real Somerce data. Five minutes of actual work, compressed into one scroll.
The morning briefing arrives before you do. The numbers are already there, with commentary. No meetings needed to discuss what happened last week. You already know. We call it Material Intelligence — every brief, every data point is raw material. someboty shapes it into decisions.
200 creators. 4 minutes. 7 that fit. Scout doesn't just filter; it reads the brief and evaluates every creator against Unilever's brand standards.
One insight. Fifty-five brands. The intelligence compounds. Unilever's own account fits a competitor better than itself — visible only because every creator is scored across all brands simultaneously.
learn somefink: a creator's brand fit isn't about their content category — it's about whether their function matches what the brand actually needs. Brand-building and sales-driving are different jobs.
Every listing audited. Before TikTok catches it. The risk flagged before it becomes a crisis. Not after TikTok flags it. Before.
someboty handles the 80%. You be brilliant at the 20%.
The Live Sheet Moment
P.Louise: £318,600 (↓6.6%) | Return 3.2%
Dove: £131,400 (↑11.2%) | Return 3.6%
Beauty Crop: £82,100 (↑4.7%) | Return 5.1% ⚠️
Free Soul: £51,300 (↑4.9%) | Return 2.4%
Total: £583,400 (+3.5% WoW)
This is your Google Sheet. Your numbers. Your data. Every Monday, your team updates it with last week's GMV. Otto reads it at 5:30am, spots what matters (Beauty Crop's return spike, Dove's momentum, P.Louise's saturation), and writes the briefing before you open your laptop.
You don't input data. You don't attend meetings to discuss what happened. Otto already knows. The Sheet is the handshake — between your existing workflow and the intelligence layer that actually thinks about your portfolio.
The briefing was ready at 6am. You heard it at 7. You started work at 8 knowing exactly what moved and why.
learn somefink: most AI tools ask you to input data. This one reads data you already have, finds what matters, and delivers it before you start work. That's the difference between a tool and a workforce.